Sunday, October 7, 2012

Book Promotion 2010


Todays author works on a powerful computer, with a fast modem for Internet access.

Special computer programs such as Scrivener, Writers Caf, Page Four, New Novelist and Screenwriter Version Six can handle script formats for motion pictures, theatre, television, novels, comic books and non-fiction books.

Amazingly they keep track of characters and plots. Some advise on the structure, scene order, suggest characters names, personality attributes and locations

When the book is written.

Manuscript lying on the desk, crisp and ready to be released on to the unsuspecting world, writers start sending copies to Literary Agents, still the key-people to get into mainstream retail publishing.

The reality for the typical author who, full of hope, at some considerable cost has sent out maybe a hundred copies of the manuscript to literary agents worldwide, is the depressing sound, over the next month or two, of rejection notes flopping on the doormat.

Year 2010. Publishing is changing, fast.

The modern author, in this new publishing era, does not even bother sending a manuscript to a Literary Agent.

Better to send it to a professional editor, who will comment on characterization, the plot, the start, the middle section, and the end. The author will then correct accordingly or ignore comments. Then it is the proofreaders turn, to correct spelling and grammar mistakes, change bad sentences, cut out repetitions and generally give the book a professional feel.

Book being ready, the publishing phase, is the easiest of the whole process.

Several hundred different POD (Print On Demand) companies worldwide will take on the task, creating a cover and back cover, producing an ISBN number, providing all the necessary help to get the book ready with a nice, professional feel.

Yes, one single book can now be produced with full color cover and unlimited pages removing the cost of having stock, which could easily end up in the authors garden shed or garage, not being sold.

But the publishing revolution does not stop here

Here comes

Its a fact, that the general buying public are not aware of the new book published via POD so it is absolutely essential for the author to get visibility or awareness for the book.

There are some book publicists who work independently and are not bound to publishing houses. Among them is Book Promotion Limited, who works worldwide and who has successfully promoted hundreds of books.

Book-Promotion started some years ago from the idea by one man, who put a team of experts together to research how to create awareness for an unknown author and a new book.

A year was spent focusing on the publishing world and the struggle of new writers. Then gradually the team moved on to create a proper promotion campaign, called Book Promology, which today is sold in the UK, US, Canada, Australia to POD publishers, mainstream publishers and mostly to individual authors.

In end of 2008 the financial crises hit the book trade badly and maybe more than other sections, the promotion of new authors were hit badly. Sales slumped to hardly anything. In November 2009 this changed and the trade is now nearly back to normal.

One of the internal professional reviewers reads the book, decides on keywords, checks the synopsis and forwards the finished review to the author or publisher for comments.

Adding that to an interview with the author, a press release, a bio provided by the author, info on how to buy the book and a couple of pictures, the seven-page web site is ready. The site is focusing strongly on creating sales.

Advanced tag and keyword technology is used to attract the right people for that specific book.

Registration on hundreds of search engines is done and a Google Adwords campaign made ready.

The book promoted is placed on the two largest book price comparison sites, together with a registering on the eight most applicable social websites with an audience of many hundred millions. Social Media Marketing is now a growing factor and some author runs their own shop creating a steady sale of books.

The company includes a three-month one-to-one support.

Cannes Film Festival and new books

An interesting product from Book Promotion Ltd is the presentation of new books at the Cannes Film Festival. This campaign ensures that the new book is placed in the hands of selected film producers, interested in the subject of the book being promoted. The books are hand delivered one by one to film producers at the Festival. A serious way of Book Pitching. No guarantee can of course be given. All negotiations are between the author or publisher and the film company.

A list is produced, a few weeks after the Cannes Film Festival has finished, enabling the author to follow up, with personal letters to hear the view of the producers, should the author not have been informed by the film production company.

Nowadays, at the Cannes Film Festival books are also considered for DVD production or for Terrestrial television production, without having been made into a main film, creating thereby a much bigger and more dynamic opening for the new authors book.

Book Promotion representative has presented books at the Film Festival for many years and knows the way round this very busy marketing place where last year nearly a thousand films was up for sale.

Latest news

Amazon has launched its wireless book reader called Kindle DX with a 9.7 screen. A very impressive hand held, thin computer, able to hold over 2.000 books. Sony Reader Tactile is also on the market. A simply beautiful product. Within days Apple is expected to launch it own version based on Ipod technology. Hewlett Packards reader is also anticipated within days.

These new Readers are expected to be a new and very exciting market place for new authors.

Electronic Readers has been launched without success eight years ago, but then they were clumsy, heavy and very restricted.

The amazing screen on these new Readers makes it easier to read, than from a normal white page and less tiresome for the eye. Even work in strong sunlight.

Now, in 2010 its all different and maybe time has come for changing the way we read books, documents, magazines and even newspapers.

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